Mona Song
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Lenovo Legion

Reach Your Impossible

For Immersed Gamers, every completed level, challenge, or achievement opens the door to another. They relentlessly chase a feeling of progress and never stop reaching for what they can accomplish next even after. With this global campaign, we wanted to create an ode to the gamers’ journey to success that’s born of countless and continuous defeat and the inherent human trait that all gamers share: a relentless spirit.

Group Creative Director: Katie Jensen | ACD writer/partner: Tim Noble | AD/Copy team: Audrey Martlett & Kira McCall