We also created a contest for people to share their moments of chill with a Coors Light for a chance to win a onesie and displayed the winners in the ultimate chill room at the end of the holidays, complete with an infinite fireplace.
As part of the Made to Chill campaign, we were tasked with coming up with a social extension for the holidays. More specifically, for the days in between Christmas and New Year’s where people seem to stay in chill mode. Hence, we created “5 Days of Chill” by creating content that’s oddly satisfying to help people stay that way.