Brief: The 2020 Ad Age Young Creatives Cover Competition called for an image that conveys the challenges of creativity in the era of COVID-19.
Answer: There’s a flower that blooms at night. “Evening Primrose” that’s depicted in the cover is among those that release their full beauty when darkness comes around. In light of representing creativity that shines even in the darkest of times, the visual is a blend of the two: resilience of primroses and creativity as represented by the pencil.