When tasked with launching an OTC line of a fast-acting allergy brand in an unexpected way, we quickly discovered that over 70% of people feel less attractive due to allergies. This sparked the question: what does make people feel sexy? The answer: perfumes. From there, we dove into the world of seductive perfume ads, ultimately creating our own—La Spontanéité—so that even those with severe allergies could feel sexy at any moment, just in time for Spring.
Kristen Gaerlan (ACD, Copy), Steph Piperis (Copy), Cal Ripp (Art), Alice Kong (Director), Yasara Gunawardena (Photographer), Ali Watson (Producer), and Dan West (CD)
