After a heart attack, survivors emerge not only with a second chance at life, but also a unique, new heart beat. Inspired by the discovery of this fact and a challenge to forge a deeper connection with our consumers and their loved ones, we set out to create an anthem that celebrates a second chance at life by using a survivor’s real heart beat as the rhythm. We partnered with Leslie Odom, Jr. who composed an original soundtrack using his father-in-law, Stu’s real heart beat then captured the emotions as Leslie and his wife, Nicolette, performed the song for the first time to Stu.
Creative Director: Ade Nova | ACD writer/partner: Edwin Poche
Awards: PR Week Honorable Mention for Best in Healthcare, Honorable Mention for Best in Broadcast/Film/Video
